Know the Way of Your Land and Increase Your Income
Do you truly know the way of your land, your business? Do you understand why it ticks when it does? How clients find you and want to work with you? Why clients find you and do not want to work with you? What do you sell and how? What, where and how can you offer a true service? Truly understanding Your Creative Business is the only way to be successful long term. Understanding your business is all about your customers, your market location, your network, your knowledge of the subject, your passion of the matter. All these are seperate ideas, but to make a business work these all have to be pulled together.
Audience & Marketing Area
1.. What % is your business?
a. Service %
b. Product %
c. Other %
2. What is the cost of your services/products?
a. How much is your time worth? What are you worth?
b. What is the smallest and largest group you would be willing to teach?
c. How will you charge? Hour, workshop, individuals, etc.
3. Who is your target audience?
a. Age, gender, income, education etc.?
b. What is their problem and why do they need your products?
c. How can your products solve their problem?
4. What radius are you willing to travel?
a. Who do you know personally within this radius?
b. What business owners do you know personally within this radius?
c. What organizations, schools, business, population etc. are within this radius?.
5. What format will you sell your products?
a. Group percentage
b. Individual percentage
c. Workshop, Seminars, On-line, Speaking etc.
These are important items to know about your business.